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"Fresh, outside the box ideas and solutions, for never before seen or heard of creative concepts. From digital to traditional media, we’ve got the tools and the expertise to get our ideas in the right channels, at the right time, to the right people"
Nicosia, Aglantzia, Cyprus
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In the news!
Our campaign for Hellenic Bank's Mastercard "ReTree Cyprus & Win a Trip" received quite a recognition from the European Excellence Awards!
This campaign for Hellenic Bank was honored by the European Excellence Awards in the category Financial Institutions! Shortlisted in the final 6 among HSBC, Alecta, American Express, EOS and Deutschen Bank!
Here's an excerpt from the exciting announcement...
"Congratulations! I am happy to inform you that your project has been shortlisted for the European Excellence Awards 2017! You can have a view at the full list of shortlisted projects online at https://eu-pr.excellence-awards.com/shortlist-2017/. We have received an overwhelming number of outstanding PR and communications projects and campaigns. As always, both the sheer number and the high standard of the applications made the competition in all 60 categories fierce. Thus, your accomplishment to be part of the shortlist is all the more significant."
We are proud to have lost to HSBC's gender equality campaign!
A bit more about the campaign:
During 2016, Cyprus experienced one of the worst fires in its history. Hellenic Bank and MasterCard wanted to create a digital campaign which promoted their action to reforest affected areas and at the same time reward 5 of the participants with a vacation to the tropical Maldives. The “Green” destination of Maldives was chosen after the reforesting theme.
The creative challenge was to create a triple message that demonstrated the commercial aspect of using a MasterCard, reforesting, and the competition. First, the custom word “ReTree” was created and written with custom typography. Then the Maldives vacation was incorporated with a stylised palm in the logo sentence “ReTree Cyprus & Win a Trip”. Several retail objects, were “dressed” in a tree pattern. This was done to symbolise that by purchasing these everyday items people help regrow some of the forests lost in the fires. Four visuals were promoted in Social Media, while the main visual was used for Google Adwords and Local Portals Banners. A landing page was also created to divert traffic.
Hello world! Da llamas want to keep you in the loop, and so we are dropping a note about Summercliff’s status as a badged Google Partner!
Which is a big deal! Google Partners is a marketing program for advertising agencies that manage Google Ads accounts on behalf of other brands. A badged Google Partner is a company that demonstrated such Google Ads expertise as to earn Partner status, which comes with the signature badge and benefits available exclusively to badged agencies.
However, a Google Partner is more than a badge and its relevant benefits. The Partner status signifies quality customer service and ensures that clients who collaborate with a badged partner have a sufficient competitive advantage. This is partly due to the fact that Google Partners undergo a perpetual process of growth, since among the benefits that come with the badge are continuous opportunities for training by Google. And, you know what this means… the more we learn, the more our customers advance! Additionally, in order to achieve Google Partner status, da Llamas keep up to date with current Google AdWords certifications, and with the ability to use all the AdWords features!
Another way in which the Google Partnership is absolutely advantageous for customers, is the fact that it gives badged Partners access to new Google features before non-partners have access to them. Speaking of access, da Llamas can attend training sessions to be on top of their game! This simply means that we are given yet another reason to work hard and offer our customers the best possible services when it comes to online advertising.
In other words, our badge is your badge!
And we plan on keep offering you top-quality advertising services.
Now excuse us, while we do our llama magic… feel free to have a closer look at our work!
You already know that our team is made up from various creative and forward-thinking people, AKA da llamas. What you might not know yet, is da Llamas love their berry!
Yeap! Llamas love their berry, customers love berry, and you will love it, too.
Berry, or Berry.Social is our own platform, built in-house from scratch out of the need to provide our customers with the best services possible. It is a platform for social media handling, which allows for a direct communication with the customers who can see, review, comment upon and receive changes on their monthly calendars.
Ever since its conception, berry exists among us, giving us the possibility to provide more efficient handling to every social media account that we manage on behalf of our customers. And it exists among us as a living, breathing organism, which we improve and develop based on our everyday work experience. Yes. We add to it constantly, responding quickly to the ever-growing demands of the market, as these are accompanied by a continuous reminder that for our customers time is money… quite literally.
And berry is no time-consumer. Quite the contrary. It is a valuable time-saver. And it becomes even more valuable by the day.
To put it otherwise, at a time when the needs are increasing, the channels are multiplying, the workload is augmenting and the competition is fierce, each brand needs tools for effective social media handling that will do not simply allow it to survive, but make it stand out among the competition. Berry provides all the information to serve these purposes. One need only to use these information for guidance and improvement.
Berry, which gives us a competitive advantage as a social media handling agency, is currently being used by our own customers free of charge. One could say that at the moment we are “investing” in our relationship with our customers, by enriching the services that we provide in such a valuable way. It is a fact that things are getting more demanding and more complicated. Our aim is to simplify them with a tool that makes our work more effective, time-efficient and productive.
Seal of Excellence!
All the berry advantages mentioned above, along with its further potential, have been acknowledged from the European program Horizon 2020, at which it received the Seal of Excellence. This is a major achievement, since Horizon 2020 is one of the most competitive European programmes, with thousands of participations annually.
After receiving the Seal of Excellence, our social media platform is currently funded by the Research Promotion Foundation and is in the process of further development. The future features of berry will make use of the newest technology, including Artificial Intelligence. Our aim is to develop it into an intelligent tool that will offer a more effective management and maximum ROI.
For da llamas, for our customers, and for… you.
Get in touch with us to learn more.
Start in 1993
Established as a leading provider of Mobile Messaging and Premium Rate services.
Diversifies operations in the mobile marketing era.
Operates as GT digital, a digital agency delivering a wide spectrum of digital & creative services.
Creates the Award winning social media management platform Berry.Social
Creates the advertising agency Summercliff which develops strategies for major international brands.
to be continued ...